Making Moves

Published: March 20, 2024 • Biz Journal

Austin-based software and marketing agency Unrivaled Group said today that it’s launching a new business focused on women’s sports. The company, founded in 2008, said its new business line was created through a merger with women’s-certified companies Realbusiness and Fuse Solutions. It uses AI-powered data analytics to help women’s leagues, teams and athletes build brand strategies and measure ROI.

“Through this merger we are going to build a more equitable future for women by reshaping the way industries work with female-led businesses,” founder and Head of Strategy and Sports Valerie Tyson stated. “We are changing the game for women professionals by democratizing gender equity in both business and sports by positioning our clients and partners with the data needed to create new rules to level the playing field forever.”

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