Content, Paid Media and Influencer Marketing Specialist, based in Austin, TX

Posted 2 years ago

Reporting Relationship: The position will report to the Senior Manager, Content

Salary: Commensurate with experience

Role: As a Paid Media + Influencer Marketing Specialist on the Content and Social Media team, you serve
as a voice for our local clients crafting original, on-brand, engaging content and posting it across paid
media, email marketing, and social media. You will be responsible for paid media and influencer
marketing campaigns for a variety of clientele across the agency.


  • Use creativity and client knowledge to turn client paid media and email campaigns into engaging content that will drive client overall business performance and increase engagement
  • Plan and execute paid digital media campaigns for a diverse array of B2B and B2C brands
  • Media property evaluation and recommendations based on the most effective opportunities and position to deliver success
  • Maintain close relationships with national, regional, and local platform media reps for the best client-facing solutions
  • Manage day-to-day tasks associated with stewarding client-approved media plans
  • Develop objective-based performance models and create the necessary attribution (partners, pixels, analytics)
  • Develop campaign reporting documents and formulate optimization recommendations for client presentation
  • Write, design, and strategically optimize email campaigns for clients.
  • Support clients by processing requests for events, boosts, and related exposure activities.
  • Use discretion to act on clients’ feedback and online marketing trends to increase client exposure.
  • Make appropriate decisions on optimal platforms and timing of an area of focus, event, or special that the client wants to promote.
  • Utilize a critical eye for your own work to ensure strategic, high-quality deliverables
  • Contribute to the voice of our agency clients
  • Implement feedback from clients and teammates quickly and effectively to ensure customer satisfaction.
  • Spot customer trends and identify areas for product and content strategy improvement
  • Support content team as requested with posting, scheduling, and light copywriting as requested
  • Help research, develop, execute and measure influencer marketing strategies and creative campaigns
  • Work with team to identify and build relationships with prominent influencers and thought leaders
  • Develop content ideas and work to execute them
  • Research relevant industry experts, competitors, target audience, and users
  • Brainstorm new, creative approaches to influencer campaigns
  • Keep abreast of emerging trends, technologies, and influencers
  • Work alongside the team to create and coordinate marketing strategies that work across different channels


  • Paid media knowledge across all primary social networks
  • Expertise in influencer marketing best practices
  • Expert in paid media and email marketing measurement and optimization
  • Understanding of available vendors, targeting, and optimizations related to objective-based performance
  • Hands-on experience working with Facebook Ads Manager, Google Ads, and Programmatic buying platform
  • Experience with third-party ad servers (DoubleClick, Atlas, etc.)
  • Deadline-driven, detail-oriented, and conscientious
  • Outstanding communication skills and writing ability
  • Enjoys the creative process
  • Familiarity with and interest in online communication channels like social media, email marketing, and others
  • Passion for working in a fast-paced startup environment
  • Unwavering integrity and strong character
  • Bachelor’s degree in communication, business, or related.


If this sounds like a fit, email your resume to

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